In 2013, China's hotel industry was rather unsettled, under the new policy environment, high-end hotels suffered a "cold wave", simply in accordance with the high-end business consumption Hotel lost Maicheng; economic hotel chain nearly saturated, into a period of meager profits; mid-range hotels become a new battlefield, attracting crowds of rivals. The new market environment and policies, coupled with the continuous innovation of new technologies, make the hotel industry in 2014 face more reform and transformation. In the face of such an environment, March 31 - April 3, 2014, the annual China International Hotel Furniture Exhibition sounded the clarion call for transformation, the main "design wind" to lead the industry to explore new trends in the hotel industry.

Creativity is the first among many trends. At present, many fashionable hotels will ingeniously use some creativity to adapt to the rapidly changing social needs, so the transformation of hotel interior design has become a top priority, in this hotel furniture exhibition, we will catch the following trends.

Trend 1: future hotel lobby: multi-purpose dynamic space

In order to adapt to the new trend of business tourism, the hotel lobby will be transformed into a multi-purpose dynamic space, which can be chatted at will, and can also be formally negotiated; not only can it handle work with a notebook, but also support a wide range of equipment. It seems that a simple sofa with a coffee table is far from enough, both relatively private places, but also more open social areas, furniture comfort and functionality will change accordingly.

Trend two: personalized room: innovative fashion

In order to stand out from many hotels, interior decorations have to be spent. Theme concept rooms have a strong appeal to travelers; strong colours and decorations mix to create a pleasant and soothing atmosphere; oversized bedside with special sofas; creative rooms tailored for business travelers with interesting TV panels are the key elements to making a fashionable hotel room \\\\\\\\\\\\\\\\ Su ".

Trend three: from "passing" to "Remembrance"

The hotel is no longer just a place of lodging, but a place of refuge full of bright spots and highly personalized experiences, such as a restaurant built into a culinary "exhibition hall" where the dining process is designed to be an unforgettable memory, and where the thematic elements of local art explode, from small ornaments to scenery. From photos to large-scale decorations, it's easy to incorporate local art into the hotel's vision; wooden decorations, creative matches, carpets, curtains, a fireplace, a big TV and music that travelers might like all add up to an unforgettable journey.

Trend four: capital goers VS the rise of the middle class

According to statistics, the investment scale of China's hotel industry reached 291 billion yuan in 2011. In 2012, the hotel industry ushered in the climax of venture capital again. The total investment volume of China's hotel industry is expected to continue to rise in the next few years. The entry of capital has injected fresh vitality into hotel interior design. At the same time, with the gradual rise of the middle class in China, the consumption power in the middle market shows an explosive growth trend, and the middle chain hotel market will be more attractive to investment institutions. Interior design is bound to cater to the rational consumption characteristics of the middle class, a series of new elements must be integrated, such as the hotel "marriage" experience shopping mall to provide a full range of one-stop services, design elements to trigger self-timed user sharing, improve online comments, personalized design to increase the experience of staying, and so on.

More cutting-edge trends, March 31 - April 3, 2014 China International Hotel Furniture Exhibition will be unveiled at the Shanghai New International Expo Center. Fashionable furniture, exquisite lamps and rich artistic furnishings in the hotel will lead you to experience the hotel space of different styles, feel the reasonable allocation of hard and soft, and annotate the latest fashion, the most fashionable design trends and concepts of the hotel furniture industry in the exhibition hall over 12,000 square meters. Organizers invite the industry to visit the China International Hotel Furniture Exhibition site to explore new trends in hotel interior design.